Landscape market
studies

Various countries have started their engagement in IB promotion by preparing landscape studies. Such studies

• explain the IB concept in the national context,
• profile examples of IB business lines and scoped the market for more such companies,
• assess the enabling environment for IB,
• make recommendations for setting up IB promotion policies and programs, and
• build ownerships for IB strategies going forward.

Landscape studies can also be done at a sectoral or country’s sub-regional context.

As part of the IB company profiling, interviews with businesses are conducted and the consultants rate the companies’ business models based on criteria and benchmarks that can later be used for doing official IB accreditation through government and business associations.

With support from various development partners, such studies were done for Bangladesh, Cambodia, India, Indonesia, Malaysia, Myanmar, Philippines, Tajikistan, Viet Nam, China, Sri Lanka, Pakistan and are currently being prepared for Kenya, Nigeria and Zambia.

We offer conducting landscape studies for you in cooperation with local and international consultants.